SEO Optimization, The way of the SERP

Many people today who think they are optimizing their sites for Search Engine don't know what is the SERP, and what is its value especially after Google has gone throuh many modifications and improvements to beter return most relevant results to searchers.

SERP stands for Search Engine Results Page, and its usually known to be the relevancy measure of a page or site. This mesuare is the essential factor as the name states that will make Search Engines like Google think that your site is relevant to a given keyword search, and will decide where in the results it will appear, the higher the SERP value, the closer to position one.

Any body who search in SEO related forums or other sources of information on the internet, will find tons of crappy information, that will in the best case do no effect to your site and business, and in the worst will get you panelized by Search Engine or even get banned. This is due to the big amount of unprecise and hearsay based knowledge transfer methods.

Also many people has already built businesses that fuel such wrong theories, like link exchanges that does not allow changing of anchor of your link, and the more you do use their link exchange service the closer you get to what is called in SEO a Google Bomb which is not finding your site in the first 1000 results.

For this I have one word to you, and it was the same thing that Matt Cutts, ( a blogger who works in Google, and help webmasters to improve the Web) has stated in his own blog:

Relevancy!

Alot of Natural Relevant Content and Links is the key to succeed in the search engine.

Lets say you want to rank for the keyword Weight Loss. So we need to add content and build links and I will come through each of the 2 magic words that will Guarantee the success in SEO:

Natural: The content and links can never be natural! I know it will be a disappontment to know that but any one who want to rank in SE is somehow thinkig of money. Its this thinking that will push you to get links and add conten, and not making a favor to the world ;)

So the best you can do is make it look natural since you can't make people link to you because they liked your content, or you have authority site. because even if they will you will not get the the needed amount of links. No body will give you a link from high PR page for free, this is a myth!

to make natural, there are some points to remember:

• Don't get a big number of links in a short time. i.e. don't buy something like "3000 one way links for $30" especially if your site is new.
• Don't stick to a fixed patten in anything. and most importantly in (Link anchor text, The sources of links, the link exchange sites) try to make 40% of your back links like random text links such as "click here", your name, or anything but your keywords.
• Do not link all your sites to all your sites, especially when you have over 100 sites
• Think what will be the natural case for any thing you do with SEO in mind, (Simulate Reality)

Relevant: This is where most people make mistakes, although its the most important factor in the industry.

• Don't get Many links from irrelevant sites (get some, but never many)
• Get a link from a page that has your keyword in title,text and link anchor, there can be no other place on the site where you can get a more relevant and valuable link than this
• Not necessarily your link anchor must carry your exact keyword, try to use synonyms, which is known as LSI in SEO.
• Rest assured that getting a PR3 link from irrelevant page will not help your page rank as much as one no PR relevant link.